Marketing for Industrial and Business Management- myassignmenthelp

Question: Discuss about theMarketing for Industrial and Business Management. Answer: Definition of Marketing and Concept of CSR Marketing refers to the promotion of a product or service to the target audience, for example, promotion of products through television commercials, newspapers or billboards falls under marketing (Elliott, Rundle-Thiele Waller, 2014). Corporate Social Responsibility (CSR) is defined as a business approach, which cause sustainable development through delivering environmental, social and ethical benefits to all the stakeholders by taking into account their expectations (Elliott, Rundle-Thiele Waller, 2014). There are several ways in which different company practices different CSR programs. For example, some of the companies specialize in the job training for the adults who are disable, some business seeks to find other alternative uses for the used products in order to keep them out from the lowlands. These are some of the examples of CSR practices that help in filling societal needs. Two of the most popular companies that are well known for their CSR practices include IBM and Starbu cks. How Coca Cola display CSR initiatives and evaluation of their current initiatives against the CSR model Coca cola used a large amount of energy and water in the production of beverages and tons of materials for packaging of its products (Hasan, 2013). It has taken up many initiatives in order to act as one of the responsible companies and reduce its impact on the environment (Karnani, 2014). It has also focused on various community initiatives in India as a part of its CSR initiatives. It has initiated projects on drinking water in several cities of India including Gujarat and Maharashtra (Batra Vikas, 2013). It has also initiated rainwater harvesting projects and watershed protection. It has reduced the emission of CNG to the environment by three-fourth. It has designed the packaging framework, which aimed at recycling. It collects its packaging materials such as cans, glass bottles etc after they gets disposed. It has conducted several blood donation camps as well and has supported a 24*7 emergency service for the children. Apart from these, in some of the districts of Andhra Pradesh, the company has conducted camps for malaria eradication, eye checkups and Hepatitis B vaccinations. With the same, the company has also taken several initiatives to curb the waterborne diseases and has set up more than two thousands schools for children. Recommendations for Coca Cola to improve their current CSR Practices Coca cola should become a more proactive company in spite of being reactive. Being more open regarding their Corporate Social Responsibility and sustainability performance will make the coca cola more transparent (Tai Chuang, 2014). If the company becomes more open about its CSR activities, it will help it gain more popularity. It should also look forward to make a balance in between the three Ps- Planet, People and Profit. With the same, the company should also contribute to decrease poverty in the poor parts of the nations. Furthermore, it is recommended that the company should continue its CSR and sustainable strategies for the betterment of the environment and the society without any pause. References Batra, S., Vikas, S. (2013). Global Competitiveness and Corporate Governance imperatives in Emerging Economies. Elliott, G., Rundle-Thiele, S., Waller, D. (2014).MARKETING (AU) 3E. Melbourne: Wiley. Hasan, M. (2013). Sustainable supply chain management practices and operational performance.American Journal of Industrial and Business Management,3(1), 42. Karnani, A. (2014). Corporate social responsibility does not avert the tragedy of the commons. Case study: Coca-Cola India.Economics, Management and Financial Markets,9(3), 11. Karnani, A. (2014). Corporate social responsibility does not avert the tragedy of the commons. Case study: Coca-Cola India.Economics, Management and Financial Markets,9(3), 11. Tai, F. M., Chuang, S. H. (2014). Corporate social responsibility.Ibusiness,6(03), 117.